New Michelob Commercial -- WTF?
I just saw the new Michelob commercial and it angered me greatly.
"Hello this is Melster the Maltster" who goes through how into malting barley he is and he has to quality control every grain of barley, otherwise it doesn't go into Michelob beer. It goes on and on about the superior taste and how there's a family behind the Michelob family of beers...it's ridiculous, not to mention a direct dig at Boston Beer Company's commercials (the hop one especially).
And the biggest dig is the new motto...
"Michelob, crafting a better beer"
CRAFTING A BETTER BEER???? Yeah that's not an apparent slighting of the craft brewing industry whatsoever.
Sheesh. Macro-muck indeed. Sorry, had to share the unfortunate news. Keep an eye out for the commercial and have a bucket ready (spit take, etc.)
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Blame it on Jeff, it was his
Blame it on Jeff, it was his idea LOL I tried a Michelob Porter a few days ago and I actually liked it, I would buy a 6 pack of it no problem.
Way to go...
Way to go Jeff, handing over market share willy nilly...tsk tsk
At least it sounds like they're coming out with some better product if you liked it.
-JDZJ
Tempe, AZ